Course Prefix
MG
Course Code
113
Course Title
Introduction to Marketing
Description
Consistent with the American Marketing Association, this course introduces students to the concepts, analyses, strategies, and activities that create, capture, communicate, deliver and exchange offerings that have value for customers. Also, the process is examined for developing effective market positioning, a key for successful marketing. Additional topics include market segmentation and research, product and salesforce management, pricing, promotion and communication.
Credit Hours
3
Course Level
Undergraduate
School
Patterson School of Business