Define the main concepts and explain the purpose of branding.
Explain brand concepts in real‐life setting by articulating the context of and the rationale for the application.
Describe the process and methods of brand management, including how to establish brand identity and build brand equity.
Apply effective branding strategies for both consumer and business products/services with the insights from marketing intelligence/analytics and understanding of social/digital media.
Conduct a brand audit and propose strategic recommendations based on the audit results.